For our new season I decided to look back to my old days... Back to those groovy days of the 60’s and 70’s!
I started my business to honor my father after learning of our Scottish heritage. I created a plaid to celebrate our Scottish heritage and to honor my Dad and our plaids will always be a part of our history and business - our “ North Star.” At the same time, my Boho spirit is always calling me... it's time for large acrylics, beads, fringe and always patches.
I’m always looking for inspiration when searching out new products and my heart strings have been pulled back to my past. For this the Spring & Summer 2021 collection, I have tapped into that energy of my young teenage years and allowed myself to be carried back to her. Back to when the best place to be was surrounded by Peace, Love, and Rock and Roll! To be a teenager during Woodstock and at the “Edge of Seventeen” in the 70’s... oh what a time that was!
"Those were the days my friend, we thought they’d never end, we’d sing and dance forever and a day. We’d live the life we choose, We’d fight and never lose, those were the days, oh yes those were the days.”
This collection is a collaboration between that cool, hip teenage and well... the cool, hip self of now. That young girl who became a Wife, Mother, and Grandmother... and all I can say is, “What a long strange trip it’s been!”
The best part of the journey in creating these new looks has been for me to realize that young girl is still here in my heart. And I'll never let her go away.
My designs this season have names and references as well in this Chapter to the music of my Generation. Yes, “I’m talking about my generation”. (The Who:) so many songs that dance inside my head.
I have always believed the 60’s and 70’s had the best fashion and the best music! Really, don’t take my word for it.. take a look at the styles for yourself and listen to the music. “Close your eyes girl and let the sound take you away.”... Maybe, just maybe, you too will let it take you back to those “Glory Days.”
Music that wasn’t just for listening, but a movement... A call to action. I think both fashion and music in those days spoke the same language. The hip cool attitudes of not being influenced by the norm but instead celebrated the Bohemian spirit, the artistry and the fearless desire to be free, to be yourself.
When prints were big, bold, colorful and freely danced all over the styles of the day. When jewelry wasn’t designed to show off your status but designed to make a “statement”. Fashion to us had no rules. This coming from a teenager in those days with raggy bottom jeans. If they were to long, easy fix... just cut them. If they had a tear, easy fix, put a patch on them! We were unapologetically free. “Freedom was just another word for nothing left to lose."
We didn’t feel the need to impress but to express... To express yourself. It was a “Vibe”... it said, "hey, this is who I am... Love it or leave it!" So liberating.. So free!
Colorful, playful, big, bold, loud, anything goes! I know it’s been said that “less is more”... But the 60’s and 70’s proved that more was better! Jewelry was geometric shapes, beaded, dangles... and bangles were mixed with plated metals and paired up with more affordable acrylics and rhinestones. Flower Power was in full bloom. We weren’t looking to dress or think like our parents but instead march to the beat of a different drum. To be ourselves, uniquely different... We wore what we loved and what felt good. I mean come on, hip huggers, bell bottoms, mini skirts, military surplus bags, maxi dresses, peasant dresses, tie-dye, tube tops, platform shoes, chunky jewelry, beads everywhere, peace signs and of course..... Flowers in our hair.
So although I looked to the past for inspiration for our next chapter, my dreams are in the future. That’s what I think self expression is. To keep changing, to show yourself that you are in constant motion. A willingness to be unique, one of a kind, to be yourself. So let’s embrace our BoHo spirit and just “Let it Be.”
As the Sonny and Cher song says... “The beat goes on, the beat goes on, Drums keep pounding rhythm to the brain... La da da de, la da da..."
All the Best,
...and Fergus, too!